The Brief

Publicly challenges the Danish government on a new immigration law, and to showcase the confusion and the pain associated when minorities are questioned on their nationality.

The Pitch

Humanize the issue by confronting children with minority backgrounds with the government’s stance that “they are not Danish” and document the reactions for all to see… and feel.

The Result

Viral in 12 countries. 35.000.000+ views, 350.000.000+ reached, 200+ Articles in Print and online, Multinational TV and radio Exposure, including BBC, Le Monde, MSN, Vpro as well as 15 awards internationally. Campaign forced Danish parliament to re-vote on the law in question. The video is now used in numerous schools to teach kids and adults about nationality-bullying. The campaigned also spawned a children’s book by the same name.

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