The Brief

Bring awareness the growing problem of revenge porn and speak directly with young men about the crime, the effect it has on victims, as well as consent.

The Pitch

Create a fake revenge porn entitled "Ex-Girlfriend doesn't know I shared this!" on the front page of the worlds biggest porn sites and then digitally confront the viewers that they clicked on thus supported revenge porn.

The Result

750.000.000+ reached, 100+ Articles in Print and online, 15+ Awards. 90% domestic press coverage, Nudged porn giant MindGeek to create a new faster and more efficient take down on their biggest pornsites. Danish minister of justice made harsher punishments in Denmark to stand together with victims and subsequently changed the law. This was the first campaign where the pornography industry recognized and stood together with revenge porn victims. One of the highest ROI ads in Danish history.

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